We cannot imagine our lives without the Internet today, especially in businesses. There are new things to learn and new technologies that organizations are using to pull customers.
Digital marketing encompasses many things, and you must apply most of the techniques to garner more leads, convert them into sales, grow your brand presence, and enhance your ROI.
In this fast-paced digital world, it isn’t wise to ignore digital marketing.
Digital marketing can be divided into paid digital advertising, organic digital marketing, and alternative marketing channels. Surround your digital marketing strategies with company values and key demographics, among other essentials, to cultivate a strong presence online to engage with today’s consumers.
This is a comprehensive guide on the latest digital marketing techniques you can use to achieve significant growth in your business. Let’s start!
Table of Contents
Top 18 Ways To Use Digital Marketing To Grow Your Business
Below mentioned are the top 18 ways to accelerate your business profitability using digital marketing:
Paid Advertising
Paid advertising targets people who are looking for products or services like yours, with ads in their searches. Use PPC – Pay-per-click model to pay the ad network each time a viewer clicks on your ad, and these can be of two kinds – search and display.
To understand how paid advertising works, you need to consult a reliable Google Ads company. They will help you navigate the world of pay-per-click, how your merchandise will sell on this strategy, and how to make the most of the ads you paid for
Several businesses are investing in this strategy which is rampant across digital channels.
Ramp Up Your Website Design
Create a responsive website and promote it as the face of the business. Make sure it looks great on all electronic devices.
You can use effective WordPress themes to create an attractive and SEO-enriched website with the help of a professional graphic designer.
Use Google My Business Profile
This is a Google-owned platform that allows consumers to look for businesses using Google Search and Maps.
With this free platform, your business can form a part of Google’s business listing and publish relevant information such as:
- Contact details
- Hours of operation
- Latest schemes and discounts
- New products
- Physical location
- Corporate photos and videos
Content Marketing
Create valuable and meaningful content to promote your business. One of the highly recommended ways to use content is Blogging. A great blog can attract potential customers and strengthen your brand and brand credibility.
Provide readers with valuable content, and they will keep coming back–content adds value and gives your audience solutions to problems they have been looking for.
Some of the best strategies are:
- Blog – One of the articles by Forbes says that websites that have an exclusive column for Blogs” have 434% more pages indexed than those that don’t.
- Infographics
- Newsletters
- Case studies
- eBooks
- Testimonials
Retargeting
Now that you know more about the “why” and “where” of paid ads, let’s talk tactics.
Retargeting means targeting users who visited your site and took no action. These could be interested people who want to come back, so you need to find ways to attract them.
Use e-mail retargeting, personalized follow-up messages, or advertising through display networks to reconnect with users who abandoned their cart before making a purchase.
Social Media Marketing Techniques
Businesses are getting fiercely competitive on Instagram, Facebook, YouTube, and LinkedIn, and these channels are becoming more powerful every day.
Connecting with customers online and building an engaged audience is easy through social media, as you can reach millions of customers with just one click.
To ensure your efforts yield maximum results, consider leveraging the insights provided by a reputable social media marketing textbook and worksheets. These resources can guide you in understanding the nuances of each platform, optimizing your content, and developing effective engagement strategies.
Social media gives you access to valuable customer feedback and increases brand visibility. Start building your social media pages from the earliest stages, incorporating digital marketing’s latest techniques and training your employees to implement trending and efficient strategies.
Create and share valuable content to garner maximum likes, comments, and shares on your business profile on social media channels
Backlinks (link building)
Backlinks help enhance your search engine rankings and traffic by linking to another website. These links may appear on blogs, affiliate pages, website content, or any other relevant location.
Building backlinks can take a lot of work, in this case, contacting other websites and organizing content exchanges or “swapping your link” to connect your site to theirs.
SEO Tactics
Creating and optimizing your content through SEO ensures that your website ranks high in search results on Google and other platforms. SEO generates highly targeted traffic.
You must understand how Google’s algorithms work and then make a free video and create unique, in-depth, and engaging content for people that includes some of the basics of SEO.
To improve rankings, you must use some recommended tools to research your business-related keywords. After finding the right long tail keywords, short keywords, and phrases, you must smartly and naturally incorporate them into your written or website content.
Basic types of SEO are:
- On-page SEO
- Off-page SEO
- Technical SEO
Use the following SEO techniques:
- Create an effective meta description and generate quality content.
- Share content via guest posts and speed up your website.
- Optimize your images and get Google business listings.
Podcasts
Podcasts provide information about your company’s products and explain the solutions you offer.
You benefit from other people’s audiences while promoting your business, get validation from different audiences, and establish your authority online.
E-mail Marketing
Thanks to progress in technology, everyone has quick and easy to their e-mails.
Send a catchy e-mail to your target audience, and attract new customers to your website while retaining the old ones. And if you’re into B2B business, it’s important to adopt this digital marketing technique because e-mail is the core of marketing for them.
93% of marketers explore and expand their content via e-mail, while 83% of companies use newsletters to reach their target audience.
So, use the following techniques to expand your business through e-mail marketing:
- Send a welcome e-mail to create a strong relationship, and don’t forget to send them at the appropriate time
- Use your brand-related sender name and write lines for engaging topics
- Create interactive content and make it mobile-friendly
- Enable E-mail automation and social media integration
- Use electronic signature to maintain authenticity
- Offer an opt-out option
- Always measure e-mail performance
Webinar Hosting
58% of marketers are into this digital marketing technique – webinars, as per one of the recent reports by Content Marketing Institute. Webinars are eye-catching because they cover exciting topics and reveal the USPs of your products and services.
You can attract more leads by promoting your webinar by recording your broadcasts so prospects can watch them later, and you can convert maximum leads into customers.
Google AdWords
This tool has become a firm favorite that can attract more leads, generate more sales, and eventually grow your business. Using Google AdWords, you can form a massive network of ads like:
- Advertisements that appear at the top of SERPs
- Show Ads on websites or apps
- Video ads that appear at the beginning or end of the videos
- Commercial ads are suggested when you purchase or search for products that are similar
Affiliate Marketing
Affiliate marketing is a popular way to sell a product or service with the help of an affiliate (a person working on behalf of a business). Everyone wants to make money online easily these days.
Affiliates find products that interest them so that they can advertise them on their respective channels and earn commissions. You can design the payment structure and compensate the affiliates according to sales culminated by them.
Leveraging Big Data
By leveraging Big Data, you improve customer experience and enhance the quality of your leads.
Data helps discover your best marketing strategies, test your techniques, and channel your resources to the right audience.
Video Marketing
You must understand the importance of video marketing as video is one of the most versatile and profitable digital marketing tools for the promotion of your products or services. The statistics below show why video marketing is imperative for the growth of your Business:
- 90% of people find videos useful in their purchasing decisions.
- Videos shared via e-mail led to a 200% – 300% increase in CTR.
- 92% of mobile video users share videos with others.
Make videos that are educational, explanatory, behind-the-scenes, promos, and several other kinds of videos to get your business and products in front of your target audience.
Partner with a Marketing Agency
63% of B2B companies achieve their marketing objectives by collaborating with expert marketing agencies.
Professionals will help you with innovative marketing strategies, run effective campaigns, and let you imagine your future.
Influencer Marketing
This type of marketing allows you to send a message to the target audience organically.
Instead of marketing directly to your target customers, pay influencers and speak for them. Every industry has different influencers. So, if you want to pursue this strategy for your business growth, find the right influencer for your business.
An influencer is necessarily not a known personality or a celebrity. You can choose ordinary people as influencers to market your product. Once you understand each step, you need to consider their interrelationship and how they fit into your overall digital marketing strategy.
Marketing Automation
Marketing automation offers companies the opportunity to maintain their relationship with customers. It’s not just about sending text messages via messaging services; it helps businesses engage prospects and customers through meaningful content.
The content then converts potential customers into customers and customers into loyal customers. When choosing marketing automation to grow your business, maintain content consistency across all platforms. This will help customers avoid brand confusion.
Conclusion
The above digital marketing tactics are the most basic but most important for growing the business. Take calculated risks and execute the above strategies to see your sales improve and your customers interact more with you and your products.
Depending on your prospect’s preferences, don’t stick to just one digital marketing method – adapt and improve further!
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