The power and presence of social media is undeniable in this digital age. Almost every individual today, no matter the age, has an app on their phones or tablets to stay updated with the latest news, communicate with their family and friends, and share their thoughts.
With such potency, it is only wise for businesses to use it for their benefit. It can be for audience engagement, brand awareness, online marketing, and promotions. Whatever it may be, using social media can help your business thrive in these modern times. The only problem you’ll face will be keeping up with all the planned posts on varied social media apps. Good thing that there are social media scheduling tools to help us through it all.
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What is a Social Media Scheduler?
A social media scheduler is a tool that mostly comes in the form of software, which helps businesses or brands schedule their social media posts across multiple accounts and platforms. It particularly aids companies that use social media to promote products and do some other marketing strategies. We all know how tough it is to do the job manually every time, and so, for efficient scheduling, a social media scheduler will be a great choice for your business.
10 Best Social Media Schedulers
1. Crowdfire
One of the more affordable social media scheduling tools, it entails a feature-rich social media scheduler and content calendar allowing you to publish on many major platforms such as Facebook, Instagram, Twitter, etc. This tool strongly emphasizes scheduling content across the social channels of your choice at the most suitable time.
Key Features:
- Advanced analytics
- Automatic post-time optimization
- Bulk scheduling
- Content curation and AI-assisted recommendations
- Multi-platform and tailored posting
- Social listening
Pricing:
- Limited free plan
- Plus for $9.99/month
- Premium for $49.99/month
- VIP for $99.99/month
2. eClincher
A great social media management platform that caters to multiple channels, and even publishes blog posts automatically. Also known for their quality live support and low-tiered subscriptions.
Key Features:
- Automated publishing
- Fraud and user verification alerts
- Multi-account and social media management
- Several referral program templates and types
- Social media sharing buttons
- 24/7 live support
Pricing:
- Basic for $65/month
- Premium for $175/month
- Agency for $425/month
3. Iconosquare
Although it is mostly acclaimed for its in-depth social analytics, it has now expanded to act as a multi-profile social media management and scheduling tool. Their content calendar will work best for visual content planning (for example: Instagram), may it be in bulk or not.
Key Features:
- Approval workflows
- Add captions, hashtags, mentions, & geolocations option
- Comprehensive analytics & reports
- Content curation and AI-assisted recommendations
- Media library management
- Relevant tags and captions tracker
Pricing:
- Pro for $49/month
- Advanced for $79/month
- Enterprise for $139/month
4. MeetEdgar
This social media scheduler takes the rigorous work out of the scheduling bit. Technically, the tool is named Edgar, and the app or website is where you ‘meet’ Edgar to help you with scheduling the content for you.
Key Features:
- Automated and scheduled post recycling
- Automatic posting variants, and scheduling
- Category-based queueing
- Content repurposing
- Real-time insights
- TA/B testing
Pricing:
- Eddie for $29.99/month
- Edgar for $49.99/month
5. NapoleonCat
NapoleonCat is a tool created particularly for agencies, digital influencers, marketers, and social media managers as it is best suited for small businesses. With a simple interface, this scheduling platform offers team members certain permission based on their assigned roles.
Key Features:
- Automated responses & workflow
- Automatic comment moderation
- Competitor monitoring
- Flexible user-based pricing
- Performance analytics
- Social inbox
Pricing:
- Standard for $32/month
- Pro for $76/month
- Custom starting at $465/month
6. PromoRepublic
Considered an all-in-one marketing platform, that aims to help businesses improve sales, boost visibility, and eliminate unnecessary and inconsistent communication. It also offers a built-in content library and content calendar.
Key Features:
- AI recommendations
- Autopilot AI
- Cross-platform support
- Ideas and graphics library access
- Link shortener
- Search engine and social media optimization tools
Pricing:
- Standard for $49/month
- Professional for $79/month
7. Sendible
Sendible calls themselves as “The #1 Social Media Management Tool for agencies. This particular scheduling tool is known for its great publishing capabilities not just on social media platforms but also on blogs such as Medium, Tumblr, and WordPress. The scheduler also offers a SaaS approach to help businesses manage their strategies on social media.
Key Features:
- Analytics and reporting
- Bulk scheduling
- Content and multi-account management
- Geo-targeting for audience segments
- Integrated Canva design tools & publishing dashboard
- Unified social inbox
Pricing:
- Creator for $29/month
- Traction for $89/month
- White Label for $240/month
- While Label + for $563/month
8. SocialBee
This social media management tool is mainly focused on scheduling posts to various platforms and analyzing their corresponding performance after. SocialBee has a category feature that allows you to group content and schedule cross-platform campaigns.
Key Features:
- Canva-integrated editor
- Curated content and categories
- Bulk scheduling
- Mobile app on-the-go management
- Performance analyzer
- Team collaboration features
Pricing:
- Bootstrap for $29 monthly
- Accelerate for $49 monthly
- Pro for $99 monthly
9. Sprout Social
Offering an extensive feature as a social media management software aside from analytics, engagement, and schedule tools, Sprout Social is well-suited for large businesses and enterprises. This popular all-in-one tool allows users to both schedule and post content on various platforms.
Key Features:
- Asset library
- Collaboration tools
- Interactive content calendar
- Multi-network scheduling
- Thorough metrics on content performance
- URL tracking & bio link tool
Pricing:
- Standard for $249 monthly
- Professional for $399 monthly
- Advanced for $499 monthly
- Custom pricing for Enterprise
10. Tweetdeck
From its name alone, it is obvious that this tool is mainly focused on Twitter. This free social media scheduler allows users to engage across multiple Twitter accounts.
Key Features:
- Adjustable scheduled posts
- Comprehensive feed views
- Customizable and real-time dashboard
- Manage and monitor messages, and trending hashtags or stories
- Multi-account management and scheduling
Pricing:
- Free of charge
Choosing the Best Scheduling Tool
Engaging and keeping up with social media shouldn’t be as taxing to the users out there, especially those who use it to benefit their business. It is nice to have a social media scheduling tool to help us out in case of hectic times, or if you just prefer it that way for efficient account management.
There are many options available online and the only thing left now is to choose the best social media scheduling tool that best suits you. To choose the best out of the options available, you must consider your budget, target social platforms and audience, the needs of the business or brand and its assigned person or team. The friendly interface, ease of use, and quality support of a social media scheduler are also important and may play as a factor in your choice. Afterall, having the help of such a tool is crucial in saving time, growing the number of followers, and produce more content to help businesses grow.
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